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The East End

Soon after IRG acquired the Goodyear Tire and Rubber Company campus, Phase I construction began on the new, 642,000 square foot, Goodyear World Headquarters and was completed in 2013. Redevelopment nears completion for Phase II, which includes the original 1.4 million square foot Goodyear Headquarters and Goodyear Hall, reimagined as a live, work, play environment known as “The East End.” The East End’s primary use is office space, including large institutional and public government type users and other large office users.

The combination of a hotel, office, medical, retail, restaurants and loft apartments creates a dynamic synergy on the property. The area running along East Market Street has been transformed into a pedestrian-friendly entertainment district, reflecting extensive streetscape improvements and the renovation of Goodyear Theater, a 1,400-seat entertainment destination, adjoined by Goodyear Hall Gymnasium, a center for national, regional, and local events. The site recently hosted an event honoring Lebron James’ philanthropic work, and Hillary Clinton made it a campaign stop during the 2016 election.

The East End has become an economic and social center for the city. The project’s award-winning, loft-style apartments remain extremely popular with a 97% occupancy rate. In 2018, Akron-based health insurance company, SummaHealth moved to the site, retaining 300 jobs in the city. Also in 2018, B&W announced it would move the company’s world headquarters and 700 employees to the site. A new retail strip center was created to align with the architectural integrity of the property and is now home to bustling Starbucks and Handel’s Ice Cream stores. The East End has gained national media attention from The Wall Street Journal and Forbes Magazine and received dozens of industry accolades for its highly unique, adaptive re-use approach.